The Other Side of the Tracks
International Business Development and Marketing Strategy
“Paint It Purple” 2011 – Do You Like Cupcakes?
The annual “Paint It Purple” campaign raises awareness about Violence Against Women (VAW) by getting a global audience to “paint” the internet purple during the campaign using social media. The campaign also raises funds for The Pixel Project, our partners and participating VAW nonprofits worldwide through cupcake bake sales and “Paint It Purple” parties.
“Paint It Purple” was initially created by The Pixel Project to honour Domestic Violence Awareness Month. However, starting from 2011, as part of The Pixel Project’s commitment to stopping all forms of VAW, the campaign will run from 8 October to 24 November which is the eve of the International Day of Elimination of Violence Against Women and the 16 Days of Activism Against Gender-based Violence campaign.
“Paint It Purple” is open to all VAW nonprofits, grassroots groups, bakeries and individuals supporting the cause to end violence against women.
Visit http://paintitpurple.thepixelproject.net for more details.
This public service announcement video is copyright The Pixel Project.
The illustrations in this public service announcement are created by and generously donated to The Pixel Project by Mike Weinstein (http://www.mike-weinstein.com/)
The animation that brings this public service announcement to life is by David Roberts (http://www.theothersideofthetracks.com).
Script and Storyboards by Regina Yau